Case Studies
Client wins that speak for themselves
Client
TurnPoint Services
Project Background
Mission:
Leverage AI and machine learning to enhance demand planning and improve lead quality.
Challenge:
Demand fluctuations and inefficient lead handling were hindering scalability and ROI in campaigns.
Solution:
Integrated predictive AI models and machine learning to optimize demand forecasting, lead segmentation, and campaign performance tracking. Developed workflows using AI tools like HubSpot and Marketo to reduce inefficiencies and streamline lead management.
Results
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Improved demand planning accuracy to 90%, delivering a 4.6x return on marketing investments.
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Reduced manual inefficiencies by over 30 hours per month, saving $120K annually in operational costs.
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Achieved a 21% boost in lead conversion rates through enhanced personalization.
Client
Motor Trend Group
Project Background
Mission:
Enhance brand visibility and revenue growth through innovative content partnerships and integrated campaigns.
Challenge:
Limited audience engagement and untapped potential in streaming platforms for syndicating content.
Solution:
ecured syndicated partnerships with platforms like Netflix and Amazon Prime, while leveraging advanced VFX and photo-real CGI for high-impact branded content campaigns.
Results
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Achieved a 35% increase in brand visibility and a 20% rise in audience engagement.
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Delivered a 60% increase in content partnership revenue, while earning recognition as Automotive Marketing Campaign of the Year by min Magazine.
Client
TurnPoint Services
Project Background
Mission:
Maximize revenue and improve operational efficiency through strategic omni-channel campaigns.
Challenge:
Low efficiency in funnel conversions and underutilized media channels hindered growth opportunities.
Solution:
Developed and executed omni-channel campaigns across TV, radio, and digital platforms while aligning with private equity objectives for sustained growth. Integrated AI-powered tools to optimize lead workflows and campaign insights.
Results
Key Wins:
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Increased brand visibility by 35.6% and reduced customer acquisition costs by 25%.
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Boosted annual revenue by $1.18M in the plumbing division, with significant gains from lead aggregator partnerships (61.1%) and SEO optimization (53.2%).
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